Britain’s love affair with online gambling

The people of Britain love to gamble. Studies have proven that the average Brit spends nearly 250 pounds per person per year on various forms of gambling. Multiply that number by the number of inhabitants in Great Britain (over 62 million), and you have a gaming market that is worth billions of pounds, annually.

Even though some countries (Hong Kong and Australia, to be precise) spend even more per head, these numbers are still impressive. It is no wonder that online casinos, bookmakers and lotteries are fighting for every square inch of this lucrative, albeit cut throat market.

From horse racing and boxing to Premier League Football and from Roulette and Blackjack to the slots, the British love affair with gambling is real…and expanding like never before. For the past 4 years in a row, the UK gambling market has grown more than 20% per year, every year.

Which of course begs the obvious question – why? What is it about gambling that seems to resonate so heavily with the British, above and beyond most other countries in the world? Do the British have more money to spend? Well, no. Is it something in the air? Nope, again.

The fact is, Brits love to gamble. It is in their blood, and it is in their genes. And it is passed down, from generation to generation. Gambling is a part of life for the British and does not have the negative stigma it has in most other countries in the world.

The rise of online gaming

A large number of people are learning to gamble through social gaming platforms and due to vastly increased advertising spend, more and more people in the United Kingdom are exposed to betting and gambling products.

Often, when people try out one form of gambling, be it in their neighbourhood bookie or one of Britains many brick and mortar casinos, they will then try other types of gambling too. Of course, it doesn’t take a true genius to figure out that when and where gambling is available 24 hours a day, you will be more inclined to do more of it. And that’s precisely what British punters are doing in record numbers.

So why, with all the offline options available, do British players choose to play online casino games? What is the big appeal of going online? Are the odds better? Can you play better casino games? Is it easier to win money at an online casino?

To put it another way, what do the best UK online casinos serve up that is better than the real thing?

In fact, there are several reasons. The biggest one is, of course, having the convenience of hundreds of online slots, table games and live dealer games at your fingertips, 24 hours a day. Another good reason is that online casinos can offer better odds than their brick and mortar counterparts. Their overheads are much lower, so a big part of those savings in costs are given back to the players. Finally, online casinos have huge marketing budgets which allow them to give away millions of pounds in player bonuses yearly.

Choosing the right online casino

There are several steps you can take when choosing the right online casino to play your favourite slots and table games for real money.


The first, and by far the most important check you need to do is to find out if the online casino is licensed by the UK Gambling Commission. Online casinos with a UK Casino license are regarded as reliable and trustworthy.

The UK Gambling Commission has strict conditions of entry for new online casinos. Furthermore, licensed casinos need to adhere to strict rules regarding player safety, data protection, use of fair and random software and correct payouts.

As an added perk, all UK licensed casinos offer British Pounds as a base currency.

Game selection

If you are going to play casino games for real money, you want the best gaming experience your money can buy. And that means playing casino games from only the best game providers. Look for the big, well-respected casino game providers such as WMS, Netent, Quickspin, Thunderkick and Playtech. That way you know you will be playing the world’s best online games, with good payout percentages and fair and random software that has been tested by third party companies. Payout percentages should always be displayed clearly in the game rules.

Welcome Bonus Offers

Welcome bonus offers are very tempting, but should never be seen as free casino money. All casino bonuses have wagering requirements before they are turned into real money that can be withdrawn. On top of that, some games will contribute less to those wagering requirements than other games. Slots, as a rule of thumb, will contribute 100%, but some slots may be restricted from playing with a bonus.

Some of the shadier online casinos will put a cap on the maximum amount you can cash out with your welcome bonus, making it not worth taking such a particular bonus. Others will offer a sticky bonus, which means that you can never convert this bonus into real money, only the winnings. A significant disadvantage compared to standard, non-sticky bonuses.

The key to making good use of a casino welcome bonus is not to get blindsided by casino bonus offers that seem too good to be true. Always read all bonus terms and conditions before you should even consider depositing funds.